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  • 全域旅游.盤錦丨紅海灘等國有景區免費“旅游惠民”政策實施后效應明顯 旅游淡季變旺季 消費低峰成高峰

    圖說遼寧騰訊大遼網2018-06-22 16:04

    全域旅游.盤錦丨紅海灘等國有景區免費“旅游惠民”政策實施后效應明顯 旅游淡季變旺季 消費低峰成高峰

    6月12日,220名珠三角地區游客抵達紅海灘國家風景廊道景區。這意味著我市紅海灘國家風景廊道等國有景區實施免費“旅游優惠”政策實施后,我市“旅游惠民”效應拉動明顯,從我市主要旅游景區和鄉村旅游點接待情況看,我市旅游消費提前升溫。我市旅游旺季市場比以往每年提前一至兩個月。

    全域旅游.盤錦丨紅海灘等國有景區免費“旅游惠民”政策實施后效應明顯 旅游淡季變旺季 消費低峰成高峰

    當天下午1點半,5輛旅游大巴載著220名來自珠三角地區的遠道游客,開赴紅海灘國家風景廊道,游客們無不沉醉在紅灘綠葦的壯觀美景中,贊嘆聲不絕于耳,在火紅的紅海灘背景襯托下,大家紛紛拿起手機和照相機拍照留念。游客們徜徉在紅灘綠葦中,呼吸著新鮮空氣,在靜謐且美不勝收的景致之中,尋找對這座城市的記憶。

    廣東省珠海市金灣區63歲的趙鵬遠夫婦高興地說:“早就聽說盤錦紅海灘這個地方了,今天終于來到這塊神圣的地方,我們太高興了!

    今年以來,按照盤錦市委、市政府的要求,市旅發委緊緊圍繞“創建國家全域旅游示范城市”工作目標,積極引客入盤,采取政策吸引、大力宣傳、主動出擊、 對接目標市場等手段,在鞏固原有客源地市場基礎上,努力開發、拓展新的客源地市場,主要瞄準珠三角、長三角以及江蘇無錫、寧波、湖北武漢,湖南長沙等目標客源地市場,舉辦了兩次大型旅游推介會;同時,依托大型旅游企業,研發旅游包機團隊和旅游專列團隊。

    全域旅游.盤錦丨紅海灘等國有景區免費“旅游惠民”政策實施后效應明顯 旅游淡季變旺季 消費低峰成高峰

    為推進全域旅游示范創建工作,更好地貫徹旅游惠民政策,讓旅游發展成果惠及全民,今年5月19日中國旅游日當天的“百萬市民游盤錦,人人爭做東道主”啟動儀式上,市旅發委主任趙書哲發布了盤錦旅游優惠政策。按照市委市政府提出的“做大紅海灘、唱響蘆葦蕩”的指示精神,結合《中共盤錦市委全面深化改革小組2018年工作要點》,2018年我市出臺一系列“旅游惠民”、“旅游富民”政策——一實現紅海灘國家風景廊道向廣大市民免費開放,除8、9、10月份外,盤錦市民憑有效證件即可暢游紅海灘;由市旅發委和市郵儲銀行聯合推出的盤錦旅游“一卡通”將于近期全面發行。

    近一個月來,我市一系列旅游惠民舉措實施以來,受到社會各界廣泛好評,取得良好的經濟和社會效益,品牌影響力跨越省界。

    全域旅游.盤錦丨紅海灘等國有景區免費“旅游惠民”政策實施后效應明顯 旅游淡季變旺季 消費低峰成高峰

    “原本打算端午小長假外出旅游,聽說盤錦市民免費游紅海灘,我們干脆放棄了這個計劃,這樣既省去了旅途勞頓,領略了好景色,還節約了費用,可謂一舉三得。”市民陳皓笑著告訴記者。

    市旅發委還舉辦了“百萬市民游盤錦,人人爭做東道主”大型主題征文、圖文大賽,讓免費進入景區的市民發微博、發微信、曬攻略,人人成為“導游員”、“宣傳員”,成為盤錦旅游的“營銷員”,產生“裂變效應”,既讓旅游惠民,讓老百姓分享盤錦旅游發展的紅利,同時,也依靠市民做了一次“大營銷”。

    興隆臺區振興街道生態園社區的齊智女士通過發微信,贏得88個贊,就連她五湖四海的大學同學都給她點贊,大家都紛紛留言,有非常強烈的愿望要來盤錦旅游。

    如此看來,紅海灘等國有景區免費向市民開放,真正把盤錦的的觀光型旅游向休閑度假游轉變。現在,來盤錦旅游的過夜游已成為主流,沁溫泉、騰邦旅游還推出了6日游產品。

    盤錦旅游,真正探索出一條轉向高質量發展之路。

    圖文轉自:盤錦市旅游委

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    亿彩票
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