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  • 騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    旅游資訊騰訊大遼網2018-03-23 09:59

    2018年3月21日,主題為“騰勢而起,贏創未來”的騰鞍科技、星華傳媒、騰訊·匯贏、騰訊·大遼網獨家戰略合作簽約儀式在沈陽騰訊大遼網總部盛大舉行,鞍山市鐵東區商務局主要領導、中國工商銀行鞍鋼支行主要領導、騰訊房產遼寧區域總經理王瀛女士、騰訊旅游遼寧區域總經理程兆乾先生、騰鞍科技、星華傳媒總經理王星光先生、副總經理趙繼杰女士及相關人員出席了簽約儀式,現場簽訂了獨家戰略合作協議,正式宣布在房產、旅游領域進行戰略合作。

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    獨家戰略合作簽約現場

    與會嘉賓們就如何利用科技推動消費升級環境下的鞍山區域營銷再升級,騰訊平臺將為鞍山區域企業營銷帶來怎樣的想象空間;當前,建設智慧景區已經是旅游景區發展大勢所趨,也是為打造“智慧旅游”提供強有力的前提條件,隨著消費者對騰訊產品的粘性越來越高,騰訊基于自身平臺的優勢來為景區、涉旅企業,及游客提供全面的智慧旅游服務,為推動旅游行業升級發展提供解決方案;以及在國家“互聯網+”政策下,騰訊構建的創新型經濟發展思路,顛覆了傳統區域經濟模式,以新變化、新特點重構區域經濟新生態,包括對“智慧城市”的布局等,為探索區域經濟創新發展和內生增長提供了新的路徑等話題進行了探討。

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    騰鞍科技、星華傳媒與騰訊此次達成獨家戰略合作,意味著鞍山區域的房地產行業、旅游行業能且只能通過騰鞍科技、星華傳媒,實現對騰訊新聞、騰訊視頻、微信、QQ、天天快報、騰訊體育、騰訊大遼網等跨終端全鏈路廣告位的一鍵通投,對目標區域及人群進行定向投放,并可依托騰訊平臺大數據進行投放數據監測。

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    騰訊·大遼網,遼寧城市生活第一門戶

    騰訊攜手騰鞍科技 星華傳媒 開啟鞍山營銷新未來

    騰訊·大遼網是遼寧人獲取本地新聞資訊和生活信息最有效的網絡平臺。網站聚合“高收入、高學歷、高消費”主流用戶群,具備資源覆蓋廣、獨家特色資源定制精準投放、全頻聯動資源覆蓋多行業人群、大數據資源庫精準客戶收集等多重優勢,打造了眾多精品欄目,具備策劃執行大型創意活動的能力,在遼寧地區具有強大影響力。

    鞍山星華傳媒有限公司成立于2012年,有著深耕鞍山多年的深厚影響力,以及對鞍山區域品牌客戶營銷痛點與訴求的洞察,騰訊與其合作,也將更好地發揮騰訊互聯網第一媒體的優質資源和品牌影響力的優勢,更大程度助力企業營銷突圍,持續助力鞍山城市發展提供更為優質、新穎、高效的營銷體驗。此前,公司已在省內多座城市就房產網絡廣告領域與騰訊多個區域達成獨家戰略合作,積累了豐富的營銷專業服務經驗和成功案例。

    此次星華傳媒、騰鞍科技、騰訊·匯贏、騰訊·大遼網達成騰訊房產、騰訊旅游鞍山區域獨家戰略合作,強強聯合,以大數據的技術力量、頂級推廣資源和創意輸出,助力鞍山區域房地產行業、旅游行業品牌營銷騰勢而起,完美實現互聯傳播!

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